Job Title:  Director – Marketing Haircolor, (PPD US DMIs)

FLSA:  Exempt

Function:  Marketing (DMI)

Supervisor Title: AVP – Brand (Pod Lead)

Location:  435 Hudson Street, New York, NY

Job Summary & Responsibilities

The Director of Global Marketing – Haircolor is responsible for the long-term development of their products/category on a worldwide basis.  The role covers the following: understanding the consumer and stylist needs in alignment with the brand strategy and DNA; ideate product concepts and packaging in close partnership with cross- functional teams, develop global launches along with being part of the development of the brand strategy and long-term vision. This role will be responsible for creating new product ideas, new claims& campaigns to sustain pillar business, extending the briefs of new projects to the labs, dev and creative teams & agencies, interacting with countries, and following through all the steps of product development as well as assets creation to support the launch.

Additionally, this role:

·         Identifies consumer, salon, and technological trends globally

·         Conducts competitive analysis

·         Encompasses a Métier sensitivity: esthetic sense, interest in product/ formulation

·         Generates innovative ideas and concepts for products / services that bring value to the professional salon industry, also utilizing O+O, media strategies

·         Collaborative cross- functional capacity, Ability to work with creative talent

·         Strong synergy and positive relationship with US Marketing Team and countries

·         Collaborates with Education, R&D, Corporate, Countries and Zones in refining new ideas and concepts

·         Participates and oversees steps of development process:  positioning, formulation, packaging, claims, communication, merchandising

·         Gather consumer & stylist insight via market research, community

 Job Requirements

• College degree (BFA, BA, or AAS) in visual arts or other creative fields preferred. High school diploma required.
• 7+ years related Marketing experience, preferably with beauty industry.
• Experience in hair color, hair care and/or hair styling marketing preferred
• Exceptional knowledge of professional beauty industry along with products and content that performs best is important. This includes understanding of metrics and performance measures for all distribution channels. Not sure
• Proven experience in creating a consistent and comprehensive brand presence across multiple channels preferred.  
• Visual sense of esthetics and attention to detail required.
• Project management and planning skills required.
• Ability to make quick decisions, problem solve and multi-task.
• Excellent written/oral communication skills.
• Strong interpersonal and communication skills required to effectively manage relationships with diverse international internal and external contacts.
• Strong execution, leadership and consensus building/decision making skills. 
• Computer literacy on Windows, MS Word, PowerPoint and Excel. 
• Ability to travel domestically or internationally periodically (max. 25%).
• Language skills a plus.
• Ability to articulate clear business direction and strategies; to drive goals and objectives. Also, to liaise between different departments, participate in senior level management discussions and facilitate the creative process at all levels.
• Financial acumen to manage budgets for category specific executions required
• Office based role with long periods of sitting and computer work. Minimal physical activities, lifting up to 25lbs. required occasionally. Travel required up to 25% as well.

Judgment & Decision Making

·         This position requires limited supervision. An ideal candidate will work autonomously to complete projects and assignments as well as work cross functionally to achieve short and long-term brand objectives. 

Competencies

1. Innovator

• Puts the consumer/ stylist needs at the core
• Challenges the status quo and strives for excellence
• Innovates beyond the product
• Seizes what is just starting and opens new ventures

2. Strategist

• Builds a shared vision and strategic frame
• Creates strategic scenarios for growth
• Leads transformation by aligning organization and human capabilities
• Demonstrates sound-judgement in decision-making

3. Entrepreneur

• Takes accountability with courage and transparency
• Builds and manages a consumer/customer centric organization
• Gives space for initiatives and enables teams to take risks
• Delivers with integrity both sustainable and short-term results

4. Integrator

• Fosters a climate of trust and constructive confrontation
• Develops collective performance of the team
• Enhances transversal co-operation
• Actively networks for effective stakeholder management

5.  People Developer

• Treats all individuals in a respectful and consistent manner
• Leverages diversity
• Stimulates learning
• Empowers and develops individuals to contribute to their best