Communication Project Manager YSL DMI Fragrance

I am the Communication Project Manager YSL DMI Fragrance and I am responsible for the definition of the communication plan and assets for influencers and professional communities (through PR, events, social media and the amplification of the advocacy strategy) for the projects of my category. I manage day-to-day relationship with egeries of my category. After a product launch, I collect all earned coverage.

Key Responsibilities:

•        Define along with the content and campaign manager and the 360 team the communications strategy for the category and each product launch of the category

•        Manage all communications assets for the category – product related press dossiers/releases, master interviews, Q&As with experts, event guidelines, behind the scenes etc.

•        Define the amplification of the advocacy strategy for my category working closely with advocacy manager

•        Manage international events for the category & guide countries during local events relevant to the category

•        Profiling the influencers for my category & provide insights & guidance

•        Develop product awareness amongst influencers and professional communities, by developing : Influencer content-creation, eventing, seeding and local guidelines for influencer events

•        Monitor influencers, ensure product loyalty and content relevancy

•        Manage ambassadors (such as egeries or perfumers) strategy & activations: Beauty shoot, PR day, Interviews, event attendances, agent + assistants management, shooting coordination

•        Coordinate constantly with countries to ensure guidelines are rolled-out, assets are used and collect communication coverage

•        Consolidate communication coverage and audience feedback & produce reports 

•        Manage category communication budget

•        Manage administrative tasks such as re-invoicing, product order