What you’ll do:

• Formulate and implement digital marketing strategies and plans to build brand awareness, drive traffic and conversion, and to achieve business targets
• Work closely with internal teams and agencies to launch integrated & data-driven marketing communications campaigns, plan, prioritize & optimize media strategy & investment, ensuing cross-media efficiency and sales goals delivery
• Provide close tracking of results, actionable recommendations via providing clear brief & identify opportunities with agency partners 
• Create and execute campaigns via content development, social media activities, paid digital media, KOL management, SEO/SEM, etc. with brand standard and deliver quality digital experiences to drive customer engagement and campaign performances
• Serve as a platform expert across established and developing digital media channels with the ability to advise direct reports on targeting capabilities, creative formats, and buying methods
• Explore new and effective digital marketing channels / tools for advertising & promotion opportunities
• Owned data: Website & CRM: deploy a targeted contact & service strategy, mapping 1P to  digital media for relevancy, analyze data to provide insights for campaigns and tracking
• Embrace beauty tech and employ to omnichannel 
• Analyze and apply industry trends, performance data, and other resources to inform strategies, audience development, test & learn opportunities, optimizations, and measurement frameworks
• Create and communicate guidelines for implementation, processes & tools, templates, partnership. Define and implement the proper KPIs, coordinate the appropriate deployment: educate, pilot, measure, share and form best practices across brands in CPD 
• Help the Information systems and technology enablement processes: Appropriate technologies, platforms