LDB CMI Market, Digital & Social Insights Senior Manager
L’Oréal, Dermatological Beauty Division
About L'Oréal / L’Oreal Dermatologil Beauty Division
At L'Oréal, the world's leading beauty company, we are driven by our passion for creating beauty and our
commitment to offering exceptional products and experiences to our consumers. With a unique portfolio of
37 diverse and complementary brands, L'Oréal is present in 150 countries and is committed to innovation,
science, and responsible beauty.
The L'Oréal Dermatological Beauty Division is dedicated to advancing skin health through cutting-edge
science and dermatologist-recommended brands. Our products and solutions are designed to meet the
needs of diverse skin conditions, from sensitive, eczema, or acne-prone skin to aging or scalp concerns, as
well as for skin undergoing aesthetic procedures. Our mission is to transform skin health and improve the
quality of life for millions, building trusted relationships with healthcare professionals and consumers worldwide:
our model is BTBTC and BTC. Within LDB, innovation and scientific rigor are at the heart of everything we do,
ensuring efficacy, safety, and accessibility in our pursuit of beautiful, healthy skin and scalp.
About the LDB CMI Team
The LDB Market, Consumer, and Medical Insights (CMI) team is the strategic compass guiding our innovation
and growth opportunities. Our mission is to transform market, consumer/patient, and Health Care Professional
(HCP) data into actionable intelligence, empowering LDB business leaders by: 1) anticipating market trends
and mapping growth opportunities, 2) anticipating consumer behaviors and unmet needs, 3) identifying key
patient/HCP insights that establish our medical leadership, and 4) leading the Prospective lenses for the
division to architect the future of medical beauty.
About the Role
We are seeking for an insights-passionate, data and data-viz expert with a solid leadership profile to co-craft
and co-deliver the Market Insights and Growth Opportunities roadmap for LDB division. This position works in
close collaboration with Business Development teams (at LDB Div level and in the different DMIs), but also with
DMIs (Marketing) and Finances. This team is also responsible for the market insights that feed the M&A division
work and the exploration of new territories.
We are looking for a Data-savvy profile, mastering technical skills such as (truly) Advanced Excel, Power BI
and a clear above-average AI adoption, as he/she will act as a champion or co-champion for the Data/AI
transformation of our CMI team.
Also, this team and this person will be responsible for Digital & Social Insights for LDB Division, encompassing
the leadership of TalkWalker/Spate tools for the division (the responsibility to keep it always-updated, ie. data
maintenance), strong partnership and collaboration with CDMO teams, and the actual delivery of Social
Insights reports and its activation within the DMIs.
Crucially, this is not a back-office technical role. It is a high-visibility, business-centric position requiring a
"healthy provoking" attitude to challenge the status quo and drive tangible impact.
Key Responsibilities
1. Strategic Market & Business Intelligence for LDB (~60% of role)
o Drive the Strategic Roadmap: Be instrumental in structuring market and competitive insights that
inform LDB’s innovation and growth strategy. This includes anticipating market trends,
understanding competitive landscapes, mapping growth opportunities by category / brand.
External benchmarking (best practices) will help identify new and creative approaches.
o A critical aspect of this role is not just analysis, but actionable impact. The core of this responsibility
lies in translating complex analyses into tangible business impact. The leader will actively engage
with diverse business stakeholders, leveraging his/her strong storytelling abilities to present clear,
actionable recommendations.
o M&A & Brand Scouting: Act as a key partner for M&A teams, providing the "intelligence engine" for
brand scouting, market sizing, and growth hypothesis development.
o The role demands a strong command of analytical tools (such as advanced Excel and Power BI)
combined with a genuine passion for AI. This individual will serve as the crucial bridge, translating
CMI's business needs into actionable data requirements, and leading effective collaboration with
both internal (e.g., Corporate Data & AI teams, IT teams) and external data experts to implement
robust, scalable solutions that empower the entire CMI team for the AI-enabled era.
o Logically as per the above, this role will act as a significant AI/data catalyst for the team,
continuously scouting and piloting new and innovative AI-leveraging approaches and tools
specifically adapted to advance the CMI métier.
2. Digital & Social Insights Leadership (~30% of role)
o LDB champion for social data and insights tools (Spate, Talkwalker), responsible for maintaining
these tools “always-updated” and “LDB-fit”.
o Produce Digital and Social Insights in partnership with CDMO (Division and Corporate), leveraging
all available data sources (beyond Talkwalker), in autonomy for simpler/daily analysis and requests
and to work collaboratively with external partners specialized in social insights for more complex
projects.
o Insights Activation: ensure social signals don’t stay in reports – land them within the DMIs to impact
real-time business decisions.
3. Exploration / evaluation / validation / acquisition of Market Data sources (~10% of role)
o Curiosity: Maintain an "always-on" scouting mode for new data sources and insights in emerging /
prospective territories (Aesthetics, devices, Med-Tech, Drugs, new business models).
o Strategic Sourcing: Partner with Procurement and "Business Champions" to negotiate and validate
new data acquisition strategies, ensuring full integration into our insights engine.
Required Qualifications
• Education: Master's degree in Business, Marketing, Data Analytics, Statistics, or a related field;
• Experience: Minimum of ~5 years of experience in Business Intelligence or Strategy. A background in a
top-tier strategy or transformation consultancy firm (eg. BCG, Bain, McKinsey, KPMG, Deloitte,
Accenture, AT Kearney, Simon Kucher, Roland Berger etc) is a very significant asset.
Demonstrated experience in leading complex projects or significantly contributing to strategic
initiatives with a track record of rapid data analysis, problem-solving and impactful delivery (strong
communication and storytelling skills is a must).
• Business Acumen & Storytelling: Proven ability to translate complex data and analyses into compelling
narratives, demonstrating exceptional analytical rigor, hypothesis-driven thinking, and a relentless
focus on driving tangible, fast-turnaround impact.
• Analytical Mastery: Advanced proficiency in Power BI, Excel, and Think Cell. You have a genuine
passion for AI-native workflows and a foundational understanding of how AI can disrupt the insights
métier..
• Data Acquisition & Governance: An understanding of data acquisition processes, and an interest in
optimizing data assets for strategic use.
• Language Proficiency: Exceptional communication, presentation, and interpersonal skills in English.
French business proficiency is largely appreciated.
SOFT SKILLS
• Stakeholder Orchestration: You can navigate a complex matrix and influence senior leadership
through assertive, evidence-based communication.
• Healthy Provocation: You have the audacity to challenge the status quo and push the business
toward data-driven change.
• Strategic Persistence (Resilience): The ability to iterate and tailor your message until the data-driven
recommendation "sticks" and drives action.
• The "Solaire" Factor: A positive, "can-do" attitude and high energy. You are an "energy giver" who
thrives in a fast-paced, high-stakes environment.
• Beauty industry acumen is not a must but it is highly appreciated.
- Você pode se inscrever em até três posições em um período contínuo de 30 dias.
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